Canadian footwear company Little Burgundy celebrates 15 years
With more than 36 stores across Canada, Little Burgundy has become a go-to shoe boutique for many.
Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.
Article content
Canadian shoe company Little Burgundy is celebrating 15 years of bringing cool shoe finds to Canadians.
Offering an array of on-trend brands and footwear styles, as well as designs from their own in-house line, the company operates more than 36 stores across Canada.
Article content
We caught up with Audrey Gauthier, vice-president of marketing and ecommerce, to learn more:
Advertisement 2
Article content
Q: For those who aren’t familiar, what is Little Burgundy?
A: We like to describe Little Burgundy as a national multi-brand footwear retailer with a unique boutique feel. We try to be relevant in all the regions in which we operate while connecting with the communities in which we operate. We carry the best lifestyle brands such as New Balance, ASICs, Reebok, Vans, Converse, Dr. Martens, etc.
Q: What makes it unique?
A: Little Burgundy’s concept was born in the namesake neighbourhood in Montreal. That neighbourhood has such an artistic heritage, which has really shaped our brand’s DNA. We are creative in the way we style and present footwear collections, season after season. From partnerships with local talents to creative campaigns, we like to stand out and inspire with a fresh eye. We also believe in the power of diversity and inclusivity. For our consumers as well as our employees, we aim to provide an environment that embraces individuality and self-expression.
Q: The brand is celebrating a milestone this year. What more can you share about it?
A: The past 15 years has been a fun ride. We’ve opened stores across Canada and have even established a footprint in St. John’s, Newfoundland. We’ve returned closer to our roots with a head office in St-Henri, in the Southwest of Montreal. We’ve refined and relaunched our house brand, Floyd, with most of its winter collection manufactured in Portugal with premium leather. We’ve launched our kid’s collection with mini-me versions of our best adult styles. And, as always, we continue to create and collaborate with creative minds, from artists to brand partners. We are motivated to keep growing our footprint in Canada and continue to offer the best footwear styles to our customers.
Advertisement 3
Article content
Q: Are there any collections/designs coming out this year to mark the anniversary?
A: Not exactly, but we leveraged this milestone to look back at some archives and collaborations we have launched in the past 15 years. Like the Vans classic with the LB bird illustration on the upper, as well as the LB X Frank and Oak collection we launched a couple years ago. Our 15-year anniversary is also a good momentum to let our old-time classics shine, such as the UGG mini, Vans Old Skool, Adidas Gazelle, New Balance 530 and the list goes on.
Q: Lastly, what can we expect to see from the brand in the next 15 years?
A: Growth. Both from a retail and digital perspective. We have great ambitions for the Canadian business. We will continue to aim at female consumers that are looking for the freshest and newest lifestyle footwear, while obviously not forgetting about men’s and kids’ business opportunities. In addition, pushing more giving-back projects and creative partnerships, as it really defines our brand identity and contributes to the commitment of our teams within the company.
As part of our commitment in providing the best customer service possible, you can expect our own loyalty program, the LB Club, launching early 2024. The goal is to engage long-term consumers and give them additional reasons to shop with us.
Recommended from Editorial
-
Canadian brand Roots celebrates 50 years
-
Linda Evangelista still gets Botox despite ‘disfiguring’ beauty procedures
Summer subscription sale: Our in-depth journalism is possible thanks to the support of our subscribers. For a limited time, you can get full online access to the Vancouver Sun and The Province, along with the National Post and 13 other Canadian news sites, for just $40 for one year or $1 a week for 52 weeks. Support our journalism by subscribing today: The Vancouver Sun | The Province.
Article content
link