Footasylum Expands Distribution to Germany, Austria in New Deal

Footasylum is making a play to expand its European presence.

On Monday, the UK-based footwear and sportswear retailer inked a new strategic partnership with Cologne-based sales agency, Mad Agency, to drive distribution across the DACH region (Germany, Austria, and Switzerland).

Under the new agreement, Mad Agency will represent Footasylum’s full brand stable as its exclusive sales agency for Germany and Austria. The partnership officially launches this month and will run for an initial term of three years.

According to Footasylum, the new deal “marks a significant step” in the company’s international growth strategy and reinforces its commitment to expand in key European markets.

Dan Moneypeny, vice president of international at Footasylum, said in a statement that the company is “delighted” to partner with Mad Agency and its founder and chief executive officer Marc Jentzen on this expansion move.

“Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners,” Moneypeny said. “We’re excited to support them in delivering on our brand strategy for the region.”

Jentzen added that he is “thrilled” to help Footasylum have “meaningful impact” in the region.

“Leveraging our expertise in multi-brand, multi-channel distribution across Germany and Austria, we are committed to scaling their presence while delivering strong, long-term value for all partners,” Jentzen said. “This collaboration perfectly aligns with our mission to support emerging fashion and streetwear brands in reaching their full potential.”

This news comes just months after Footasylum CEO David Pujolar touted a “standout performance” and “record results” for fiscal 2025.

In July, the company reported that its total revenue for the year increased 9.4 percent to 349.5 million pounds, up from 319.5 million pounds in fiscal 2024. Net profit after text was up 625 percent to 19.9 million pounds in fiscal 2025, up from 2.8 million pounds last year.

Pujolar noted at the time that the company’s relationships with brands like Nike, Adidas and New Balance continued to grow in 2025 and “remain central” to its assortment. New product development is expected to drive further progress in the year ahead, he added.